Ten things we love about the Shops at 240 Kent

At the Shops at 240 Kent, Williamsburg’s new mini-mall, discover global accessories, affordable clothing and whimsical home goods.

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We toured the Shops at 240 Kent and had no trouble finding ten things we love about Williamsburg’s newest indoor mini-mall. Shop for humorous Jonathan Adler housewares at BEAM, vintage boyfriend-fit Levi’s at Hush Hush, and men’s and women’s hats at Oat.

  • Photograph: Jenny Evans

    Hush Hush Closet

  • Photograph: Jenny Evans

    Levi’s boyfriend-fit jeans, $42, at Hush Hush Closet

  • Photograph: Jenny Evans

    ’50s brocade dress, $225, at Hush Hush Closet

  • Photograph: Jenny Evans

    Oat

  • Photograph: Jenny Evans

    San Diego Hat Company felt cloche, $48, at Oat

  • Photograph: Jenny Evans

    Bailey Hat Company classic fedora, $75, at Oat

  • Photograph: Jenny Evans

    San Diego Hat Company feather-adorned wide-brimmed floppy hat, $69, at Oat

  • Photograph: Jenny Evans

    Smoothies, $7 each, at Essbar Juicing

  • Photograph: Jenny Evans

    Nomaterra

  • Photograph: Jenny Evans

    Nomaterra Miami roll-on perfume oil, $55

  • Photograph: Jenny Evans

    Nomaterra East Hampton eau de parfum travel spray, $86

  • Photograph: Jenny Evans

    Brooklyn Ochun

  • Photograph: Jenny Evans

    Brooklyn Ochun scalloped wavelike cuff, $175

  • Photograph: Jenny Evans

    Brooklyn Ochun birch-bark necklace, $85

  • Photograph: Jenny Evans

    Hudson Supply Co.

  • Photograph: Jenny Evans

    Hasso leather-and-nylon rucksack, $205, at Hudson Supply Co.

  • Photograph: Jenny Evans

    Vintage sunglasses, $32, at Hudson Supply Co.

  • Photograph: Jenny Evans

    BEAM

  • Photograph: Jenny Evans

    Jonathan Adler pill-shaped carafe, $48, at BEAM

  • Photograph: Jenny Evans

    Daycollection lipstick-print linen napkin, $16, at BEAM

  • Photograph: Jenny Evans

    Greats deerskin-leather sneakers, $99, at the Field House

  • Photograph: Jenny Evans

    Radikal

  • Photograph: Jenny Evans

    Inkkas colorful unisex shoes, $66, at Radikal

  • Photograph: Jenny Evans

    Hand-woven floral belt from Ecuador, $25, at Radikal

  • Photograph: Jenny Evans

    Renée New York

  • Photograph: Jenny Evans

    Honey Punch bird-print wrap dress, $69, at Renée New York

  • Photograph: Jenny Evans

    B.P. Collection army vest, $69, at Renée New York

  • Photograph: Jenny Evans

    Potter’s Pot faux-leather perforated skirt, $39, at Renée New York

Photograph: Jenny Evans

Hush Hush Closet

Vintage women’s threads at Hush Hush Closet

A cross-country road trip inspired model Danna Lee and stylist Ashley Isaacs to find a home for their remarkable treasures, culled from the United States, Canada and Europe. Items from the turn of the 20th century through the early ’90s demonstrate a fondness for all things feminine—most evident in a rack of romantic slips ($23–$98). But that doesn’t stop the duo from carrying more tomboyish items, such as band tees ($19–$60) featuring Bob Marley and AC/DC, and stacks of boyfriend-fit Levi’s ($42). While the majority of the store’s merchandise is under $100, there are a few noteworthy pieces worth the extra splurge, such as a ’50s brocade jacket ($550) and a matching dress ($225). Unit 1 (347-863-6741, hushhushcloset.com)

Trendy headgear at Oat

When graphic designer NaLee Kim, buyer Henzi Kim and merchandiser Jacqueline Yu wanted a career change, they put their noggins together and opened this hat boutique. Dismiss bad hair days with a classic fedora ($75) or a wool newsboy cap ($55) from American-made brand Bailey Hat Company, or a San Diego Hat Company feather-adorned wide-brimmed floppy ($69) or a felt cloche ($48). Best-selling Christys’ loose-fit knit beanies work double duty as neck warmers ($32). Oat also carries a small collection of sterling-silver gold-filled earrings ($65) and rings ($35) from Williamsburg designer By Boe. Unit 2 (646-284-0296)

Healthy beverages at Essbar Juicing

Michelle Ho’s juice joint uses local ingredients from the Union Square Farmers’ Market for its primarily organic menu. Refuel with nutritional concoctions, including Super Beet Juice (beets, carrots, ginger and apple; $7); the Moroccan Rockin’ ($7), a blend of avocado, banana, ginger, orange, lemon and almond milk; or seasonal sips such as Fall Passion ($7), containing carrot, persimmon, strawberry and Himalayan pink-crystal salt. Unit 3 (718-686-0955)   

Luxury fragrances at Nomaterra

Former Glamour beauty assistant Agnieszka Burnett and husband Ben Burnett, a Columbia-educated chemist, conjured up a line of eight vegan unisex fragrances, inspired by destinations they adore. All of the scents are available as travel sprays ($86), roll-ons ($55), wipes (box of 12 $26) and candles ($60), including Boston, which captures the deep tobacco essence of the Harvard Club’s leather-bound books. Miami—the first place Agnieszka ever visited in the United States after leaving Poland—features notes of pink grapefruit, pepper and sandalwood, while the mix of magnolia and grapefruit in Savannah serve as a tribute to her late mother-in-law’s favorite place. Sample the full line with the Adventure Set (eight 1ml vials $20), which will take you on an olfactory cross-country road trip. Unit 14 (516-353-4352, nomaterra.com)

Sterling-silver baubles at Brooklyn Ochun

Named after the Yoruba goddess of love and creativity, this boutique features sculptor and jeweler Erin Hewgley’s hand-shaped and -hammered adornments ($40–$300), which are heavily inspired by nature. Scalloped wavelike cuffs ($175), twig-shaped earrings ($40) and large birch-bark necklaces ($85) are displayed on tables ($650–$2,200) that the Tennessee native crafts from reclaimed wood, sourced from an early-1900s Brooklyn brownstone. Unit 32 (360-473-3557, brooklynochun.com)

Worldly add-ons at Hudson Supply Co.

“If I don’t use it personally, I won’t carry it” is owner Kyle Bergen’s retail motto. Luckily, his stylish aesthetic lends itself to handmade and high-quality accessories ($14–$205) found during his global travels. Hasso Colombian-made leather-and-nylon rucksacks ($205), Bombata Italian-designed vegan-leather iPad cases ($45) and five-panel hats ($32–$35) from NYC’s own Profound Aesthetic Academy are geared toward Brooklynites on the move. Hand-woven silk scarves ($45–$55) from an Istanbul bazaar, vintage sunglasses ($32) and leather card holders ($52) handcrafted by one-man operation Corter Leather & Cloth in Cape Cod will help make even mundane commutes more stylish. Unit 8 (646-389-8760, hudsonsupplyco.com)

Humorous housewares at BEAM

Formerly known as Brick + Mortar, this home-decor shop stocks whimsical items that balance fun and function. Tongue-in-cheek accessories include Jonathan Adler pill-shaped carafes ($48) and Imm Living stackable totem bowls (four for $79). Daycollection lipstick-print linen napkins ($16) and Ruff House Art coasters letterpressed with mustaches and dice (ten for $10–$12) are sure to elicit smiles from dinner guests. Unit 34 (917-434-2302, brickplusmortarbk.com)

Budget-friendly men’s kicks at the Field House

Owners Ryan Babenzien and Jon Buscemi worked in marketing at Puma and as a developer at DC Shoes, respectively, before launching their own brand, Greats, this past August, offering the quality of name-brand sneakers without the sticker shock. Their flagship shoe hub (named after the indoor sporting facility typically found on college campuses) solely stocks their own designs—currently, a deerskin-leather sneaker ($99) made with the same thick Italian Margom soles used by luxury brands Lanvin and Balenciaga, and a canvas low-top ($59). Both styles are available in multiple colors, but there’s plenty more on the horizon, including a sweatshirt made in collaboration with sportswear brand Trophy Athletics and six more kicks being added to the roster for 2014. Unit 22 (greatsbrand.com)

Equatorial-sourced accessories at Radikal

Husband and wife David Garcia and Ivona Krzywicka wanted a shop that reflected their roots while introducing worldly cultures to younger demographics, so they opened this boutique featuring carefully chosen handmade wares from South America and Asia. Highlights include Inkkas colorful unisex shoes from Peru ($66), handwoven floral belts from Ecuador ($30) and tribal earrings from Indonesia ($15–$35). A rainbow of raw-silk and wool Indian scarves ($26) make for great gifts. Unit 7 (347-602-2739)

Under-$100 ladies’ garb at Renée New York

Greek-born FIT grad Lemonia Petris always wanted a boutique of her own to carry classic looks for every woman at a fair price. She achieves that goal by stocking fashionable threads from brands such as Ark & Co., A’reve and Ligali, all for less than a Benjamin. Amp up your wardrobe with Honey Punch bird-print wrap dresses ($69), Billy by Flying Tomato tribal-print sweaters ($49), Potter’s Pot faux-leather perforated skirts ($39) and B.P. Collection army vests ($69). Unit 19 (516-439-7978, reneenewyork.com)

Shop here now

The Shops at 240 Kent, 240 Kent Ave at North 1st St, Williamsburg, Brooklyn (718-989-0949, facebook.com/theshopsat240kentave)



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