44 W 63rd St between Broadway and Columbus Ave. Subway: 1 to 66th St. Hit up the Empire Hotel for beauty freebies thanks to Allure magazine and Maybelline New York. Score gratis express makeovers and manicures, runway hairstyles from DreamDry (dreamdry.com) and beauty samples. Check out new products while watching backstage runway show footage.
The Allure Lounge