The best independent lingerie stores in NYC

Looking for a sexy gift? Find lingerie and other sexy bits at these local boutiques.

Kiki de Montparnasse

RECOMMENDED: Best shops in NYC

Azaleas

Catering to girls who just want to have fun in the bedroom, owner Cindy Kahng handpicks each frilly number to grace her store’s racks (before they grace those of her customers—har). The result is a collection of bathing suits, lingerie, loungewear, clothing and jewelry that strikes a balance between playful and sexy. You might like Elle Macpherson’s Cupcake contour bra ($68) or Stella McCartney's Marguerite riding contour bra ($110), though be sure to sift through the bargain basket up front for items at 50 to 70 percent off. Slightly more practical: double-sided Flash Tape ($8) for keeping plunging necklines in place.

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East Village

Brazen Lingerie

Anina Young caters to fuller cups, carrying sizes up to 46K, and makes sure nothing in her stock surpasses the $80 mark—especially sexy items like MalgoMargo satin lace thongs ($25), Empire corsets ($59–$68) and come-hither marabou-feather heels ($47)—because “you’re going to be wearing it once in a while; you’re not wearing it to work,” according to Young. The boutique is also new-mom-friendly, with an entire section devoted to nursing bras and, on the first Tuesday of every month, a breast-feeding support group led by a local lactation expert.

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Inwood

Brooklyn Fox

Amid textured antique wallpaper and chandeliers is all a gal needs to look and feel, well, foxy—including garters, corsets and the store's own glow-inducing lavender shea butter ($15). Requisite silky, lacy things by Chantelle, Huit and Dirty Dolls hang alongside more outré options like Bebaroque Bows ($69) and Suki ($65).

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Williamsburg

Cosabella

This Italian lingerie brand, best known for its 30-plus vibrant colors of underwear in luxe fabrics like tulle and lace, opened its first NYC boutique following an Atlanta opening. The shop boasts white canvas seating under grandiose black chandeliers, with red brick walls clashing fashionably against glossy gray floors. At the front of the store, lingerie lovers will find low-rise bikini bottoms ($22–$48), lace thongs ($22–$65), bras ($52–$112) and semisheer printed chemises ($78–$225). Offerings in the shape-wear category consist of bamboo-fiber camis ($70) and booty-shaping briefs ($48).

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Soho

Deborah Marquit

Though lingerie designer Deborah Marquit’s incredibly sexy unmentionables are sold at stores like Barneys, you’ll want to make a special trip to her quirky boutique, which doubles as a design studio where she hand-dyes, cuts and sews every piece. Not only will you get to see a genius at work (Singer sewing machines and mannequins share space with the racks of merchandise), Marquit will personally fit you to make sure her bikini briefs ($75–$115), thongs ($5–$85), boy shorts ($95–$115), garter belts (lace $115, vinyl $185) and bras ($165–$225)—up to size 38D—adhere to every curve. The creations come in flashy fluorescent neon, jacquard daisy-print, and black vinyl, yet somehow she manages to make even the most extreme colors and fabrics look classy and tasteful.

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Chelsea

Intimacy

If you haven’t had a proper bra-fitting since you were a tween, head over to Intimacy’s flagship store, where lingerie experts are ready to make you over Tim Gunn–style. Staffers have all been through owner Susan Nethero’s “bra boot camp,” and they’re ready to size you up in any of the 11 dressing rooms or teach you why (bra) size does matter during a free 30-minute consultation—however, we recommend making a reservation online to avoid a wait.

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Upper East Side

Journelle

This fancy French-sounding alternative to Victoria’s Secret is bringing its curated selection of more than 60 upscale lingerie brands (The Lake and Stars, Bordelle, Damaris) to its second NYC location in Soho. Just like at the Union Square flagship, the selection spans from everyday T-shirt bras and shapewear to seriously sexy bodysuits and bustiers in sizes 28AA to 38G. White oak floors, silk purple curtains and a library nook create an intimate setting for perusing undergarments, but it’s the spacious private dressing rooms where you’ll want to linger: Comforts like flattering lighting, Italian chocolates and a fluffy white robe make it enjoyable to try on lace-trimmed Eberjey chemises ($68), alluring Elle Macpherson mesh bras ($80) and matching thongs ($35), and comfy Fleur’t Lulu boy shorts ($35).

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Soho

Journelle

At this Zen-like space, meticulously organized drawers, fresh cut flowers and oversize fitting rooms with adjustable lighting are the antidote to stressful lingerie shopping. All purchases are elegantly boxed and wrapped with a bow, which only sweetens the deal of scoring staples by Wacoal and La Perla. The staff will even tighten an old bra of yours for $15, whether you bought it here or not.

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Gramercy & Flatiron

Journelle

Silk and lace abound in this luxury lingerie retailer’s third Manhattan boutique, which follows on the success of the Soho and Union Square locations. The high-end shop’s collection of sexy underthings ranges from playful Stella McCartney retro-inspired bras ($175) to delicate Jenny Packham sheer lace and Swarovski-crystal-adorned chemises ($1,180). Wrap yourself up in plush Arlotta cashmere robes ($462), which are exclusive to the uptown location. Women can also pick up basics, including Commandos seamless panties ($20) and Elizabeth Cotton piped Egyptian cotton pajamas ($200). Sheepskin rugs and complimentary bottled water and chocolates in the fitting rooms complete the lavish experience.

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Upper East Side

Kaori's Closet

This downtown lingerie shop offers Japan-sourced sexy bits plus plenty of fab choices from names like Elle Macpherson and Amulette.

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Soho

Comments

2 comments
Sandra
Sandra

Nice selection. There is new online place based in New York City. European lace, embroidered and satin bras and panties. All new to US. www.lacyhint.com

Marcie
Marcie

A nice combination of lingerie shops, especially for someone who wants the boutique shopping experience but doesn't know where to start.