The Feed first look: Hu Kitchen

A bi-level market dedicated to fresh-pressed juices, raw foods and grass-fed meats opens in Union Square.

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  • Photograph: Paul Wagtouicz

    Wild salmon with coconut pad thai at Hu Kitchen

  • Photograph: Paul Wagtouicz

    Breakfast platter at Hu Kitchen

  • Photograph: Paul Wagtouicz

    Grass-fed roast beef sandwich

  • Photograph: Paul Wagtouicz

    Wild halibut skewer with rice at Hu Kitchen

  • Photograph: Paul Wagtouicz

    Yogurt at Hu Kitchen

  • Photograph: Paul Wagtouicz

    Hu Kitchen

  • Photograph: Paul Wagtouicz

    Hu Kitchen

Photograph: Paul Wagtouicz

Wild salmon with coconut pad thai at Hu Kitchen

It used to be, the only time you heard New Yorkers mutter words like cleanse and raw, it was after a rough Friday night. But juice diets and caveman cuisine are increasingly part of the average Gothamite's diet, as evidenced by the opening on September 28th of Hu Kitchen, a bi-level Union Square market dedicated to "pre-industrial and pre-agrarian" fare. Founded by health-conscious siblings Jordan Brown and Jessica Karp (who formerly worked in real estate and finance, respectively), the market features various sections serving prepared and fresh foods: a yogurt bar with four types of house-made granola and almond and cashew butters; a cold-press juice bar where you can grab a carrot-apple-ginger bottle to go; and a made-to-order counter, offering rotisserie chickens coated with coconut sugar and kale salad with goji berries. Munch on your antioxidant-rich meal upstairs, where the tables are made from cross-sections of Indonesian trees, and a balcony affords a view of the bustling square. 78 Fifth Ave at 14th St (212-510-8919)

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