Eclipsing its via Veneto rivals, the vast Excelsior revels in opulence on an undreamt-of scale. A wildly expensive renovation programme was completed in 2002, providing a gym and marble bathrooms throughout the hotel. Rooms are a Hollywood-style fantasy.
The Westin Excelsior is home to the priciest pillows in Rome: the mind-boggling Villa La Cupola Suite, which takes its name from the extravagantly frescoed dome (fitted with Bang & Olufsen surround sound, naturally) in the living room. Two floors, 1,100sq m/12,000 sq ft, private cinema, vast terrace, plunge pool, gym: all yours for the princely sum of €20,000 a night. For VIPs who never travel sans entourage, a further eight interconnecting rooms along an adjoining corridor can be added, making this the biggest suite in Europe.