Uber Eats collaborates with Time Out London on a new, long-term multi-platform campaign developed by Time Out’s Creative Solutions team – including social-first videos and interactive features, culminating in an epic tasting event.
Time Out has created a multi-platform campaign to drive awareness and demand for Uber Eats’ London restaurant selection which focuses on local favourites and one-of-a-kind gems.
Since 1968, Time Out has inspired and enabled people to experience the best of the city, including restaurants, while Uber Eats is bringing those local flavours to your table – making a media partnership between the two brands a natural fit. Together, they will team up to show London’s foodies that the best dishes from some of the city’s most loved restaurants are available on Uber Eats.
Running for several months, the bespoke Big Dish Energy campaign – created by Time Out’s Creative Solutions team in collaboration with Uber Eats – will tap into Time Out’s expert curation and food content formats, spanning social video, CRM, digital features and a live event. At the heart of the campaign will be the celebration of the plates that make London’s neighbourhoods great, taking the Time Out audience on a journey from the chefs’ kitchens, to the delivery doorstep and beyond via three branded content elements.
As part of a new social video series, each month Uber Eats will drop off Time Out food editor Leonie Cooper at the home of one of London’s hottest talents for a chat over a takeaway, showing off the breadth of dishes available via Uber Eats whilst getting under the skin of various London neighbourhoods.
A further video series across Time Out London’s Instagram and TikTok will reveal the stories behind London’s most iconic plates, handpicked by Time Out’s food editor and told by the chefs themselves. Each episode will be complemented by a digital feature unveiling what makes the nominated dish so great with similar dishes worth trying in the area.
With a focus on driving delivery demand for existing and new Uber Eats key restaurant partners, this is an agile campaign created to enable Uber Eats to quickly promote dishes and places as the need arises. Uber Eats will also be able to release promo codes granting Time Out’s audience exclusive access to offers and bespoke rewards.
Finally, Uber Eats will be the launch partner of Big Dish Energy Live: the live tasting event expression of the campaign which will be a ticketed event in central London in August. Promoted across Time Out’s digital platforms, the immersive foodie experience will allow food fanatics to come and try out London’s most iconic plates under one roof.
Maya Gallego Spiers, Head of Uber Eats Marketing said: “We’re excited to team up with Time Out to bring London’s best food to the comfort of peoples’ homes with this impactful campaign. Together we will celebrate local restaurants and hero dishes to help drive sales for our London restaurant partners.”
Gareth Thomas, Director of Strategic Client Partnerships at Time Out commented: “The bespoke campaign we created for Uber Eats is fun, authentic and inspiring and most importantly allows our partner to directly support their key restaurants. It’s an engaging campaign which I know our food fanatic audience will embrace and I’m looking forward to seeing the social videos, branded content and live event showing people how to taste the best of the city with Uber Eats.”
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About Uber Eats
Uber Eats is an on-demand app and website that helps bring millions of people around the world the things they want, at the tap of a button. We partner with over 700,000 restaurants and merchants in more than 6,000 cities across six continents. From specialty local favourites to national brand names, groceries to household essentials and more, Uber Eats has what you want when you want it—with an average global delivery time of 30 minutes.
About Time Out Group
Time Out Group is a global media and hospitality business that inspires and enables people to experience the best of the city through its two divisions – Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city – today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to Do, See and Eat across 333 cities in 59 countries and across a unique multi-platform model spanning both digital and physical channels. Rooted in the Time Out brand, Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and cultural experiences together under one roof. The portfolio includes several open Markets in cities such as Lisbon, New York and Dubai, a number of new locations with expected opening dates in 2023 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM (AIM: TMO), is headquartered in the United Kingdom.