Time Out, the global media and entertainment brand that inspires people to make the most of the city, today announced the launch of its traditional Chinese language Time Out Hong Kong magazine.
Following the successful relaunch of the English language Time Out Hong Kong magazine and the launch of its traditional Chinese website last year, Time Out Hong Kong’s first local language print publication hits the city’s streets on Tuesday 10 April. With a quarterly circulation of 150,000 copies, it is aimed at locals and visitors to help them experience Hong Kong.
Packed with high-quality content about the best things to do in the city from food, drink, art, culture, travel and entertainment - curated by professional journalists - the new magazine will be available at high footfall areas and other popular local venues such as outside MTR stations on Hong Kong Island, across Kowloon and in the New Territories. It will also be stocked in hotels, food and beverage locations and more spots around the city.
The launch issue features not only the best things to do in the city but also a cover story showcasing '50 Things We Love About Hong Kong'. Other stories in the first issue include ‘Vinyl Hunting with Local DJs’, ‘The Best Street Foods in Hong Kong’ and ‘The Local Independent Boutiques You Need to Know’.
Time Out has a presence in 108 cities in 39 countries. In 2017, Time Out strengthened its presence in Asia by adding Hong Kong to its network of owned and operated businesses.
Christine Petersen, CEO of Time Out Digital, commented: “Time Out sends more people out into the city than anyone else, and we are constantly looking for new opportunities to connect our unique audience and advertisers with our curated content and local expertise.
“Adding magazines to our mix of websites, mobile platforms and social media channels strengthens our offering for global advertising clients, enabling us to develop multi-touchpoint campaigns for them to reach our engaged audience.”
Tim Webb, MD Asia of Time Out Digital, added: “Launching Time Out Hong >Kong in traditional Chinese was a natural step to expand the Time Out brand in Asia and around the world, and our portfolio in Hong Kong enables both locals and visitors to make the most of this amazing city.
“The new title complements the existing digital platforms, social media and English language Time Out Hong Kong magazine and will offer our advertisers further opportunities to reach an engaged, experience-hungry audience, of which 95% go out and do something after engaging with Time Out.”