Time Out Miami today announces the launch of its first print magazine. The free quarterly magazine will debut on November 16 with a circulation of 75,000. Copies will be available at local venues such as restaurants, bars, retailers, hotels and cultural institutions across the city.
Time Out, the trusted global brand for inspiring and enabling people to make the most of their city, now has a monthly global audience of 137 million across a multitute of channels in 108 cities and 39 countries. Complementing Time Out’s existing digital presence at timeout.com/miami, the first edition of Time Out Miami comes hot on the heels of its sister title Time Out Los Angeles’ successful launch as a free magazine in October this year. Time Out London went free in 2012, while Time Out New York and Time Out Chicago followed in 2015.
Launching free magazines across key cities is part of Time Out’s unique approach to print distribution which aims at growing its brand, audience, engagement and digital reach. It also provides increasing value to advertisers who can connect through new creative opportunities across the brand's global print, digital, mobile and event platform. Demand from advertisers has already been strong, making the magazine in Miami profitable from the outset.
The first edition of Time Out Miami will cover the very best things to do in Miami through to the beginning of 2017. Its inspirational and entertaining content will span the latest eating and drinking trends, movies, festivals, theater and culture. Readers can also expect unique and in-depth features, including a look at the impact of the hugely popular Art Basel in Miami Beach on the local art scene.
“Time Out is about inspiring people to discover, book and share the very best of the world’s cities. In particular across US cities our national footprint is growing as we launch free magazines and broaden our digital as well as mobile reach. Adding our Time Out Miami magazine to this success story is a great milestone,” said Justin Etheridge, President of Time Out North America. “I expect to re-create in Miami the incredible halo effect on our digital metrics, brand awareness and ad revenues that we have seen after launching free magazines in New York, Chicago and Los Angeles. A publication like ours has been missing so far in Miami and we’re excited to respond to the desire of both consumers and advertising partners.”
Virginia Gil, Editor of Time Out Miami, said: “Time Out Miami’s launch coincides with the buzziest, busiest months for the Magic City: the opening of the new Brickell City Centre, Art Basel, New Year’s Eve concerts. We captured the very best—and then some!—of this thrilling time in our inaugural issue and can’t wait for our readers to see it and discover more of Miami along with us.”