Discover rare timepieces and the art of fine watchmaking at Siam Paragon Bangkok Watch Week

Think a watch is simply something that tells you the time? Siam Paragon Bangkok Watch Week 2026 might just change your mind. From now till September 27, luxury destination Siam Paragon brings together more than 45 leading international watch brands for six days of rare timepieces, new releases, exhibitions, talks and hands-on experiences – putting Bangkok firmly on the map as a destination for watch culture. With its thriving luxury retail scene, growing collector community and increasingly prominent place on the international horology calendar, the Thai capital has proven there’s more to its shopping credentials.  

Whether you can tell a tourbillon from a chronograph or simply appreciate a fine watchmaking, there’s plenty to explore. More than 200 exceptional novelties will be showcased, including limited editions, grand complications, rare treasures, and world premieres. Among the headline moments is the global debut of Roger Dubuis’ Knights of the Roundtable collection, while Universal Genève makes its Southeast Asian debut. You’ll also find major players including Cartier, Breguet, Breitling, Bvlgari, Chopard, Grand Seiko, Omega, Tudor and Vacheron Constantin, alongside independent watchmakers and rising names. 

Then there’s The Symposium, where the stories behind the watches take centre stage. Across 18 sessions, brand CEOs, founders, watchmakers, collectors and horology experts will unpack everything from heritage and craftsmanship to innovation and the future of the industry. Highlights include Breitling Group CEO Georges Kern discussing brand legacy and watch culture, and Emmanuel Breguet exploring Breguet’s history and the 225th anniversary of the tourbillon. The Fondation Haute Horlogerie (FHH) will also join a special programme, bringing its expertise to the conversation. 

You can also get hands-on at The Experience, a programme of interactive activities, exhibitions, and workshops. Making its Southeast Asian debut is the FHH Academy Lounge, where you can delve deeper into fine watchmaking and even work towards the internationally recognised FHH Certification. 

Whether you’re a seasoned collector or simply curious about what goes into making a truly exceptional timepiece, this is your chance to get closer to the world of watchmaking. You might even leave with a new appreciation for what makes a great watch tick. Find out more here.