When the mercury spikes, most of us think of one thing: the beach. This year, Airbnb's travel trends report found a surge in summer wanderlust for one place in Asia: Fukuoka, Japan. According to the booking platform, searches for stays here have jumped by more than 50 percent compared to last year.
It's easy to see why. Fukuoka is one of those rare cities where you can hop from bustling shopping streets to sandy shores in minutes. In the height of summer, locals love to cool off at Momochihama Beach in the trendy Seaside Momochi area. Sure, it's an artificial beach, but it's nevertheless a lively stretch for swimming, beach games, and boat-watching.
For something quieter, you can catch a ferry to Nokonoshima Island. This small island in Hakata Bay is known for its colourful, seasonal blooms such as canola flower, sunflowers (in summer!), cosmos and daffodils. The sea is never far from view – there's even a campsite and swimming beach where you can play on floating trampolines, diving boards, and banana boards.
Summer in Japan stretches well into September, so you still have time to enjoy some seaside bliss in Fukuoka. Check out the Japan National Tourism Organisation's website for more inspiration.
The top 10 trending beach destinations in summer 2025, according to Airbnb:
- Saquarema, Brazil
- New Shoreham, RI, United States
- Conil de la Frontera, Spain
- Palermo, Italy
- Hossegor, France
- Northumberland, United Kingdom
- Fukuoka, Japan
- Big Bear Lake, CA, United States
- Port Aransas, TX, United States
- Portland, ME, United States
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