KTU is the pet project of the Vásquez sisters, two entrepreneurs who, after working for big names in the fashion sector, decided to launch their own concept store where local brands are the stars of the show. However, as the women themselves say, it’s difficult to compete with leaders in the field such as Urban Outfitters and Be, and do something different from the concepts of minimalism and Nordic ambience that most of these spaces display (indeed, the two-floor premises of KTU adheres closely to this aesthetic).
So how to distinguish themselves from neighbouring shops? With a selection that mixes national and international labels. As well as the latest products from Swedish brand Dr. Denim, they also have Rita Row, from the Catalan city of Girona, the organic clothes of n.u.s.k., the always flattering pieces from Maal, and the basics of Batallata (all three are Barcelona labels). The leather bags designed by the Vásquez sisters – which include unisex options – head up a collection of accessories that also features Ivyl shoes, and W·A·U’s urban creations. For unusual gifts, check out the Doiy gadgets.