Workshop | Diy Pr For Makers And Designers

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Workshop | Diy Pr For Makers And Designers
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Artisan says
About the workshop

For makers and designers, getting press is one of the best tools in your self-promotional arsenal. But how can you get bloggers and mainstream publications to even open your emails, let alone write articles about you? Lani (who has more than 10 years’ experience in PR and communications) and Claire will talk about their experiences on both sides of the fence – as businesses gaining coverage in Collective Magazine, Design*Sponge, Blog Society, The Design Files, The Brisbane Times and more, and as bloggers and editors who are constantly being pitched to. Learn the secrets and tricks of the trade to get yourself on the radar of editorial influencers!

What you’ll get

+ Insight into how to do your own public relations
+ Snacks and juice!

What to bring

+ Notebook and pen
+ Any burning questions you have about public relations!


About Claire and Lani from Homeroom

Claire Deane

Claire is a digital marketer, Google analytics nerd and social media addict. She has worked with big and small brands across a range of industries, from fashion to food with digital publishing platforms to yoga studios, education institutions to wedding accessory designers. She’s developed social media strategies for The Locale Group’s stable of brands (Talulah, Stevie May and Isla), created digital marketing strategies for Dissh, helped a handmade brand get picked up by international retailer BHLDN on the strength of their social media content, and grown digital publisher The Urban List to 200K visitors, and launched across three major cities.

She’s written a book on building a business as an introvert that’s been featured in Collective Mag and Design*Sponge. She also teaches SMEs how to build their businesses via her business, Homeroom.


Lani Pauli

Lani is a generalist with specialist interests (content marketing, curation, telling the stories of small businesses) and is like a pig in mud when it comes to strategy, analytics and being able to see a project through from start to finish. As a results-driven marketing communications professional, she’s led national publicity campaigns for brands like Paul Newman’s Own, Bing Lee, Tourism & Events Queensland and Coco Republic. She’s led the charge establishing and building the community (online and offline) for Yelp, and can throw a mean event to bring people together and celebrate.

When she’s not slinging words for clients or getting their name up in lights you’ll probably find Lani knee-deep in an internet research spiral.
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By: Artisan