Workshop | Social Media 101 For Craftspeople And Designers

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Workshop | Social Media 101 For Craftspeople And Designers
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About the workshop

If you’re a busy craftsperson/ designer and business owner who needs help taking control of your social channels; are looking for simple, practical strategies to grow your following online; and desperately need hacks and work-flow advice to simplify the whole process; then our Social Media 101 workshop is the perfect quick solution for you.

You’ll come away with a social media and content plan that you can put into action the very next day, as well as a whole host of tips and tools for making a deeper connection and more money via your online channels.



What you’ll get

+ A social media and content plan
+ Snacks and juice!

What to bring

+ Notebook and pen
+ Any burning questions you have about social media


About Claire and Lani from Homeroom

About Claire

Claire is a digital marketer, Google analytics nerd and social media addict. She has worked with big and small brands across a range of industries, from fashion to food with digital publishing platforms to yoga studios, education institutions to wedding accessory designers. She’s developed social media strategies for The Locale Group’s stable of brands (Talulah, Stevie May and Isla), created digital marketing strategies for Dissh, helped a handmade brand get picked up by international retailer BHLDN on the strength of their social media content, and grown digital publisher The Urban List to 200K visitors, and launched across three major cities.

She’s written a book on building a business as an introvert that’s been featured in Collective Mag and Design*Sponge. She also teaches SMEs how to build their businesses via her business, Homeroom.


Lani Pauli

Lani is a generalist with specialist interests (content marketing, curation, telling the stories of small businesses) and is like a pig in mud when it comes to strategy, analytics and being able to see a project through from start to finish. As a results-driven marketing communications professional, she’s led national publicity campaigns for brands like Paul Newman’s Own, Bing Lee, Tourism & Events Queensland and Coco Republic. She’s led the charge establishing and building the community (online and offline) for Yelp, and can throw a mean event to bring people together and celebrate.

When she’s not slinging words for clients or getting their name up in lights you’ll probably find Lani knee-deep in an internet research spiral.
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By: Artisan

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