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FlySafair set for new SA ownership

Big news in South African aviation: FlySafair is set to change hands.

Selene Brophy
Written by
Selene Brophy
City Editor, Time Out Cape Town
FlySafair
Photograph: Marsel Roothman
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FlySafair has confirmed a proposed ownership change, with infrastructure investor Harith set to acquire the airline, pending approvals.  

Harith is a Johannesburg-based investment holding company specialising in African infrastructure. Founded in 2006, it is a long-term, value-focused investor with more than US$3 billion in assets under management. The proposed transaction supports Harith’s long-term strategy to strengthen integrated transport infrastructure across Africa, according to the statement shared by FlySafair - and for now, the airline will continue to operate as usual under its existing brand, leadership and strategy while regulatory processes are underway.

Speaking to Time Out Cape Town, FlySafair Head of Marketing Kirby Gordon said, "The company’s strategy remains as it is for now. We will continue to pursue the low-cost model, with a core focus on punctuality, low prices and hassle-free travel."

"This has served us well to date. Responsible expansion remains on the cards, both domestically and regionally. Harith have been very intentional in their drive to retain the current leadership team and strategy with a belief in the trajectory we are on at the moment," added Gordon. 

At a time when South African aviation is looking to build trust and capacity, the proposed deal hints at renewed confidence in the sector and whether local airlines are worth backing for the long haul.  

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