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Think Cheltenham, think horse racing? You wouldn’t be the first to equate this elegant spa town on the edge of the Cotswolds with its most famous calendar fixture. But there are plenty more reasons to visit. Stroll tree-lined avenues fringed by grand Regency buildings, play spot the celebrity at The Ivy or visit during one of Cheltenham’s other festivals which tick off everything from science to literature. This plummy place has beauty and brains, dahling.