There are many talented creators in this world, but finding the ones who continue to challenge themselves every morning is rare. The Fly Beyond project by French prestigious vodka Grey Goose spots the greats.
Meet the Muslin Brothers, Fashion designers
Age: Yaen: 39, Tamar: 32, Status: both in relationships
This fashion collective was founded in 2011 by designers Tamar Lavit and Yaen Levy. The brands conceptual and designer line overcomes prejudice regardless of sex, nationality or size.
What inspired you to pursue your dream and turn it into a reality?
The fact that there are two of us and we have other people collaborating.
What’s your biggest professional failure?
When we started, we worked with a supplier that turned out to be a crook. He held all of
the fabrics and busts of our first collection captive and wouldn’t let them go until we
paid a hefty ransom.
What’s your next professional goal?
Due to some slight delays, we’ve just opened our online shop. It’s fun that people from all over the world have started to visit our studio. It’s online, but still.
How does Tel Aviv affect your creation?
Tel Aviv is an endless stream of timely improvisations, and our cloths are in many cases very suitable for the urban lifestyle and the urban people.
What’s your tip for a blossoming fashion designer?
To do, to fail, to make mistakes, and then from there just keep on doing.
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Grey Goose is celebrating the innovative and groundbreaking spirit of exceptional creators from around the world – just like it did in its own field. And all of this is taking place in Tel Aviv.
Why here? Well, the fact that the city has proven itself as a young and hyper-dynamic center of culture, nightlife, fashion and other characteristics of a lively metropolis, was acknowledged by Grey Goose. As an original and top quality brand, there wasn’t a more accurate location for them to start this unique journey than the White City. After reviewing Tel Aviv’s cultural scene, Grey Goose has chosen five brilliant creators suitable to lead the Fly Beyond project in Tel Aviv.
Photos by Zohar Ron