Tali Kushnir

T.K. is a small, Tel Aviv-based brand, founded by designer Tali Kushnir in 2015. With fashion for both men and women, T.K. offers a relaxed approach to tailored, classic clothing, with a focus on work wear deeply inspired by Israel’s history. Kushnir is inspired by the “Middle Eastern approach” to fashion; sustainable and humble, with a proud Levantine spirit. The designs are influenced by art, fashion and costume history, based on experiments in dismantling and reworking historic patterns. Kushnir aims to blend respect for the old with the desire to innovate, creating fresh looks that tell a story of the past.