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The former Sahara Casino was gutted to make way for this hip, modern hotel halfway between Downtown and center Strip. A total 1,614 Philippe Starck-designed rooms are divided between three different towers, each with its own playful personality. Prefer posh? Book the all-suite Lux Tower with its French motifs and exclusive in-room dining menu. Want classic? Hit the World Tower. Feeling frisky? At the adults-only Story Tower, the minibar is on the house and your room comes with passes to the night and day clubs downstairs.