Worldwide icon-chevron-right Europe icon-chevron-right United Kingdom icon-chevron-right England icon-chevron-right London icon-chevron-right Siinai – 'Supermarket' album review
Siinai – Supermarket

Siinai – 'Supermarket' album review

A tribute to convenience stores that creates magic from the mundane

By James Manning

A trip to Lidl: not that exciting, right? Siinai are here to make you reconsider. After saluting sporting achievement with their awesome (and well-timed) 2012 album ‘Olympic Games’, the four-piece from Helsinki are back with 48 minutes of synth-led instrumental magic celebrating the not-so-humble supermarket.

Yes, it’s a concept album – but though there’s a loose narrative arc here (the first track is punningly called ‘En-Trance’, the last ‘Exit’), the effect isn’t linear but cumulative and repetitive. ‘Shopping Trance’ is a great example of this, evoking the neon-lit hypnotism of a 3am wander through your local megastore: insistently looping bass, pummelling drums and sparkling electronics conjure the mental image of an infinite, dreamlike, gleaming branch of Tesco.

There’s something very Kraftwerk about this celebration of the apparently mundane. The German electro masters exalted in crucial and often overlooked elements of modern, western life, from the ‘Autobahn’ to the ‘Pocket Calculator’. Siinai pull off the same trick here, making vivid, glistening, transcendent music out of humdrum routine. You’ll never look at a deli counter the same way again.
What do you think of ‘Supermarket’? Let us know in the comments box below or tweet us at @TimeOutMusic.

Buy this album on Amazon  |  Buy this album on iTunes
Show more
Read more Time Out album reviews

    You may also like

      Support Time Out

      We see you’re using an ad-blocker. Ad revenue is Time Out’s main source of income. The content you’re reading is made by independent, expert local journalists.

      Support Time Out directly today and help us champion the people and places which make the city tick. Cheers!

      Donate now