What is PC Music?
It’s a tough question. Most simply, PC Music are a loose collective of artists, dance music producers and singers. Each has a hyperreal personality, such as QT: a perfect, retouched popstar who acts as a brand ambassador for a fake energy drink. In the real world, PC Music founder AG Cook has remixed Charli XCX, while another affiliated producer, SOPHIE, worked on Madonna’s new album. So far they’ve issued most of their music via the PC Music Soundcloud, but their first official release ‘PC Music Vol 1’ went on sale last week.