An official ‘Barbie’ dreamhouse has been unveiled – and it’s on Airbnb

Take a bow, every single person involved in marketing Barbie.

Greta Gerwig’s pop-art masterpiece in the making is still a few weeks from release, but it’s been all anyone can talk about online since what feels like about 2013.

The latest cunning ploy to keep your social feed pink is an actual Barbie dreamhouse that has suddenly popped up on a Malibu hillside. It's on Airbnb and comes equipped with absolutely anything a modern Ken doll and Barbie could need: infinity pool, rollerblades, cowboy gear, disco, mannequin horse... you name it, it’s there and fuschia-coloured.

Even better? There’s a competition for four lucky souls to stay there for free and probably win at Instagram forever in the process.

The California dreamhouse will be available for two one-night stays for up to two guests on July 21 and July 22. Booking opens at 10am Pacific Time on July 17 at airbnb.com/kendreamhouse. 

‘We all have dreams, and Barbie is lucky enough to have a house full of them,’ says Ken in a press release. ‘But now it’s my turn, and I can’t wait to host guests inside this one-of-a-kind – dare I say, one-of-a-Ken? – digs.’

And the Kenergy doesn’t end there: Airbnb will be making a donation to Save the Children, a move very much in the spirit of Barbie and Ken.

Ramping up the anticipation levels still further was a recent tour of the movie’s Barbie dreamhouse granted to Architectural Digest. You won’t be able to visit that one – it’s on a Leavesden soundstage. 

Airbnb isn’t the only company getting in on the dreamhouse game: Microsoft has launched a new Xbox Series S that’s built into Barbie’s DreamHouse. Keep an eye on the Xbox Twitter account for a chance to win one.

Barbie stars Margot Robbie, Ryan Gosling, America Ferrara, Kate McKinnon, Issa Rae, Rhea Perlman and Will Ferrell. It hits cinemas worldwide on July 21.

The greatest internet reactions to Ryan Gosling’s Ken in Barbie.

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