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Photograph: Courtesy Taco Bell

Taco Bell is testing a monthly subscription that gives you a taco a day

A taco a day... definitely won't keep the doctor away.

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Written by
Morgan Olsen
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These days, we've all got a subscription for something – whether it's Netflix, a meal kit, your favorite news outlet or a beauty box. Taco Bell is getting in on the action with its new Taco Lover's Pass, a subscription service that rewards you with one taco a day for 30 days.

Ready to tackle this taco challenge? Not so fast. The service, which is activated through the Taco Bell app, is still being tested and is exclusively available in Tucson, Arizona. Seventeen stores in the area are offering the subscription, with the monthly cost ranging from $5 to $10. If you're doing the math, that's 30 tacos for well under 50 cents a pop (so long as you take advantage of the deal every day). 

Once you're signed up, a secret Taco Lover's category will appear on the app so that you can select and order your daily taco. Here are the seven handhelds you'll be able to choose from:

  • Crunchy Taco
  • Crunchy Taco Supreme
  • Soft Taco
  • Soft Taco Supreme
  • Doritos Locos Tacos
  • Doritos Locos Tacos Supreme
  • Spicy Potato Soft Taco

According to the fine print, the subscription service is active in Tucson now through November 24, 2021 – perhaps that's when it will roll out in other cities? We can only hope. For now, we're canceling our sock subscription service to prepare for the monthly expense. 

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