First we were able to subscribe to do stuff like watch TV and films. Then we were able to subscribe to things like takeaway coffees and home workout assistants. And now there’s a new subscription package in town: that’s right, you read the headline – flying.
American carrier Frontier Airlines has announced a yearly all-you-can-fly subscription. Called the ‘GoWild! Pass’, it’ll allow users to fly an unlimited number of times between any of the airline’s domestic destinations.
For the first year, Frontier’s pass will cost just $599 (£507), which is, y’know, actually pretty reasonable. That sub-$600 price tag is, however, just an introductory offer. In following years, the pass will more than triple in cost to $1,999 (£1,690).
For Frontier, the motivation for the pass is that it essentially allows the airline to fill seats that would usually go empty. Even if the seats are sold at a much, much cheaper price than usual, the airline is still getting more than if those seats went unsold.
As you can imagine, there are more than a few Ts and Cs to Frontier’s yearly pass. For one, you won’t be able to use it whenever you want. There’ll be 56 dates (during the year’s most popular travel days) when you won’t be able to use the pass, plus passholders will still have to pay taxes and fees. A limited number of the passes will be available, and they’ll be dished out on a first-come, first-served basis.
Now, you might be thinking that this is probably not the most environmentally friendly thing in the world. And you’d be right. In an age of climate emergency, we probably shouldn’t be encouraging people to fly even more. But still, try telling that to airlines, eh?
Frontier’s pass is expected to come into effect sometime in spring 2023, but, in the meantime, here are 12 ways to be a more sustainable tourist right now.
Did you see that these are the places not to visit in 2023, apparently?
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