Business Networking

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Business Networking
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Business Networking says
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many small businesses or organizations have likely run, but would like to learn more about, revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may be considering joining forces with a deal provider and you’re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts.

· Goals and objectives of offers, the three things small businesses should look for in a deal, and the myth of quantity vs. quality
· The different types of deals that can be run (includes: Facebook promotion, local deals and Track able coupons)
· 5 steps to a great offer (set the goal, select the type of offer, creation and control,
distribution/promotion, results/follow-up)
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