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Now that Expo 2025 Osaka, Kansai is well underway, there’s no better time to explore Osaka and enjoy the many must-see attractions and events centered around this momentous event. When you’re there, one thing’s for certain: you’ll definitely come across Myaku-Myaku, the blue and red shape-shifting Expo mascot who’s become a beloved character all across Japan. You’ll find Myaku-Myaku on pretty much all the Expo-themed merchandise created especially for the event, from cute plushies and daruma dolls to collaboration items with your favourite Sanrio characters.
Hoping to cop some cool collectibles and merch while you’re visiting the Expo? Here are our top picks.
Myaku-Myaku backpack, pouch and plushie
For something both fun and cuddly, these Myaku-Myaku plushies are a perfect pick – especially the two that double as a backpack and pouch. Each features the beloved mascot in its classic smiling form, and the bag versions offer a playful yet practical alternative to the standard plush toy. From ¥4,500
Myaku-Myaku Tamagotchi
In celebration of Tamagotchi’s 28th anniversary, the nostalgic egg-shaped toy has received a special Myaku-Myaku makeover. The limited-edition Expo version features a cute designed shell with Tamagotchi characters playfully wearing Myaku-Myaku on their heads. ¥5,500
Myaku-Myaku x Sanrio keyrings
Ever since Hello Kitty celebrated her 50th anniversary last year, Sanrio merch has been on the rise. The Expo is no exception, and you can find adorable plush keyrings featuring Hello Kitty, My Melody, Cinnamoroll, Kuromi, Pompompurin and Hangyodon wearing Myaku-Myaku’s iconic head piece. From ¥3,520
Myaku-Myaku daruma dolls
A classic daruma doll makes the perfect Expo souvenir for those seeking a charming symbol of good luck. You can choose from five colourful Myaku-Myaku daruma dolls, signifying good fortune, victory, health, relationships and money respectively. ¥5,500 each
Myaku-Myaku search picture book
Move over, Wally – this ‘Find Myaku-Myaku’ picture book is a playful keepsake, featuring illustrated scenes of iconic locations near the Osaka Expo where you can spot the colourful mascot. ¥1,540
Myaku-Myaku handheld fan
Come summer, visiting the Expo is going to be a hot and sweaty experience. Keep yourselves cool by picking up this adorable Myaku-Myaku handy fan which comes along with a neckstrap for easy use. ¥4,500
Myaku-Myaku vinyl umbrella
This gorgeous vinyl umbrella was created in collaboration with Hiyoshiya, a long-established umbrella shop from Kyoto. The clear vinyl material lets you see the intricate structure of the Japanese umbrella complete with the colourful mascot. ¥115,500
Hakutsuru Sake
The Expo has teamed up with Hakutsuru Sake Brewery to release 'Hakutsuru The Daiginjo Clear', a limited-edition sake packaged in a fun Myaku-Myaku-adorned bottle. The 180ml bottle makes it easy to drink on the go and contains sake with a well-balanced flavour and delicate aroma. ¥317
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