As Osaka Expo enters its final stretch before closing on October 13, the world’s fair is pulling out all the stops to ensure it goes down as one of the most memorable Expos ever. Now, with a surprise collaboration no one saw coming, the Expo’s merchandise craze has reached a whole new level.
On October 1, the Expo will release an ultra-limited edition Labubu Myaku-Myaku figurine – a fusion of the Expo’s shape-shifting mascot, Myaku-Myaku, with the hottest character in the world right now, the ugly-cute Labubu. This exclusive collectible is truly one-of-a-kind.
Just how limited is it? The Labubu Myaku-Myaku figure will only be available at the Expo’s official store at the East Gate, operated by Daimaru Matsuzakaya Department Store, and only from October 1 to October 11. But don’t expect to just walk in and grab one off the shelf – this figurine is sold through a lottery system to keep things fair and exclusive.
Here’s how it works: every sale day from 9am to 1pm, a QR code will be displayed outside the store. Scan it with your smartphone to enter the lottery via the Line app (so make sure you have it installed). You can enter once per day, and if you win, you’ll receive a notification on Line by 1.30pm.
Winners will then return to the store to queue in the winner’s line and purchase the figurine according to the order of their winning ticket number. Each winner can buy only one figurine. For full details, check the lottery sale website.
The Labubu Myaku-Myaku figurine stands approximately 10cm tall and is priced at ¥4,400. Among the many Labubu variations out there, this special Myaku-Myaku edition could easily be the most coveted of them all, as it’s available exclusively at the Osaka Expo.
So, would you jump through the hoops to get your hands on this rare collectible?
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