Studying Consumerism: The Future Of Advertising

What could or should advertising look like in 2020? There is no doubt that there will probably be entirely new ways for brands to interact with consumers through new media, new channels and new technologies. Whether we call it advertising or something else, what will remain is the need to deliver real value to the consumer. What do brands need to do to get ready for that future? Join the Department of Communication in the College of Arts and Sciences to explore the future of advertising with Frédéric Bonn, the executive creative director of J. Walter Thompson Worldwide. Following the discussion, connect with alumni, current students, and local marketing and advertising professionals at a networking reception. Monday, March 16, 2015 6 to 8 p.m. Discussion will begin promptly at 6 p.m. The URBN Center Lobby and Annex 3501 Market Street Philadelphia, PA 19104