The Mozart And The Mogul

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The Mozart And The Mogul
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Greater Pittsburgh Arts Council says
An Independent Artist's Guide to the Music Business

The goal of this workshop is to help artists strike a better balance in their careers and successfully navigate the journey from the studio to the market and back again.
This workshop will explore the ways in which independent music artists might strike a balance between their artistic pursuits and contending with the music market. With access to many of the same marketing and sales tools (i.e. social media, synch licensing, digital music distribution, etc.) engaged by major record companies and artists, there has never been a better time for independent artists to shine. Though there are several advantages to having the big corporate machine behind an artist's musical endeavors, there are also some advantages to the DIY model. The most significant of these advantages is the ability to exercise complete artistic autonomy, while major label artists are generally at the mercy of the market and their corporate backers. Many independent artists fully embrace this ability to maintain their artistic integrity and control, however fall short of balancing this creative license with garnering maximum exposure and generating a viable income from their cultural productions.
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By: Greater Pittsburgh Arts Council

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