Ash Müller is a property media professional and former real estate broker. She turns concrete into compelling stories. By blending industry expertise, she unpacks the trends, issues, and opportunities shaping South Africa’s property landscape. Her work bridges the gap between market insight and human interest, making real estate relatable, relevant, and worth reading. If something’s happening in Joburg real estate, Ash is on it!

Ash Müller

Ash Müller

City Expert

News (2)

Clifton’s iconic ‘Pentagon’ villa just sold for a record-breaking R157.5 million

Clifton’s iconic ‘Pentagon’ villa just sold for a record-breaking R157.5 million

In a sale that has sent jaws dropping across the continent, The Pentagon - a striking five-bedroom villa perched high on Nettleton Road in Clifton, Cape Town - has just changed hands for a whopping R157,550,000. The buyer? A South African, proving once again that the appetite for ultra-luxury property on local soil is alive and well. The property, long admired and often envied, has lingered on the market for several years, previously listed at R160 million. But this week, Cape Town’s premium property circles were abuzz when Lance Cohen of Lance Real Estate finally sealed the deal. It’s the highest residential sale recorded in South Africa so far this year - a fitting headline for a home as spectacular as this one.      Ash MullerA local has bought this ultra-lux property.   Nicknamed The Pentagon, this five-level masterpiece is the epitome of architectural drama and ocean-facing opulence. Designed by none other than Stefan Antoni, one of South Africa’s most recognisable award-winning architectural names, the home boasts panoramic views from every floor, thanks to its bold tiered design. Let’s talk features. A 16-metre heated infinity pool spills out toward the Atlantic Ocean, creating the illusion of floating in midair. There’s also a private cinema room, glass elevator, state-of-the-art gym, home office, and steam room - not to mention staff quarters, a powerful 80kVA generator, and a bespoke Italian kitchen by Assirelli. Quick-fire facts about this record-setting villa:
The Red Wall at 78 Grosvenor: A teaser campaign with a bite for Bryanston

The Red Wall at 78 Grosvenor: A teaser campaign with a bite for Bryanston

If you’ve driven past 78 Grosvenor Road in Bryanston lately, you’ve probably noticed the now-infamous Red Wall, bold, cheeky, and impossible to miss. What began as a series of cryptic one-liners quickly sparked curiosity, social media buzz, and even some chaos, with brands like Tabasco and Spar jumping in to hijack the hype. There was a QR-coded playlist, local outrage, and plenty of laughs as Joburgers tried to figure out who was really behind it all. Turns out, the real masterminds were property developers Craft Homes, using guerrilla-style marketing to build intrigue around its next big launch, Bryanston Country Estate. Now that the cat is finally out of the bag, we can see the strategy behind the spectacle. Bryanston Country Estate is set to be one of Johannesburg’s most exciting new residential offerings - a curated collection of 1- and 2-bedroom apartments, and 3- and 4-bedroom duplexes, nestled in one of the city’s most desirable suburbs. The development is being branded as a luxury lifestyle. I’ve always found Bryanston to be such a large, leafy and established suburb, so a development of this kind talks to the terrain. A modern country aesthetic inspires the architecture, characterised by classic pitched roofs, soft whites, timber textures, and earthy tones, all brought together with crisp lines, large windows, and a warm, grounded feel. It’s Bryanston charm, reimagined. The interiors will lean into comfort and natural finishes: warm wood, matte metals, cosy textures