Daisy Jones

It’s 11am in Camden Town and the place is already heaving. Buskers in trilby hats singing Britpop covers dot the cobbled streets. Punks in stacked Doc Martens and crispy mohawks linger around the soupy green Regent’s canal. Food vendors stir giant vats of ‘Chinese-style’ chicken, the smell of oil and fried meat blending with exhaust fumes from passing buses. Listen closely, too, and you might hear the distant sound of banging techno. Dip beneath tunnels and weave through market stalls, and you’ll soon come across a large brick building, flanked by two towering metal robot figures with chrome armour and light-up eyes. From the outside, it looks and sounds like a club. But it’s not a club. It’s Cyberdog, a shop and the centre of a brand which has been around since the early nineties.  Photograph: Shutterstock Over the years, Cyberdog – a retail chain specialising in rave clothing and effervescent club gear, with a gothy twist – has become a cultural institution. What was once a stall run by a couple of dedicated ravers who enjoyed making wild, futuristic garments to dance in has since become a bustling tourist hotspot, as much a part of Camden as Amy Winehouse anecdotes and bars like the Good Mixer. Since its inception, the store has undergone multiple eras, opening outlets everywhere from Ibiza Town to Sharm el-Sheikh and Brighton, many of them now closed. But the Camden store, now situated in the Stables Market, remains the brand’s everlasting nucleus, a reminder of what m