Daybreaker will host its first-ever sober festivals in NYC and L.A. this September
If your idea of a music festival involves waking up at noon, standing in a field for eight hours and ending the night covered in someone else's beer, Daybreaker would like a word.
The global movement behind sober morning dance parties is going bigger than ever with ALIVE, its first-ever U.S. festival experience. The two new festivals will transform Santa Monica Pier and Brooklyn Bridge Park into all-day celebrations of music, movement, wellness, food, creativity and, most importantly, human connectionâwith nary a late-night wristband in sight.
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The first ALIVE festival will take place on Sunday, September 13, at Santa Monica Pier, followed by a New York edition on Saturday, September 26, at Brooklyn Bridge Park. Both events will run from before sunrise through sunset, offering nearly 14 hours of programming designed to get people moving, mingling and questioning why they ever thought a 2am DJ set was the only way to have fun.
The festivals follow the success of ALIVE : LDN, Daybreaker's inaugural London festival, and arrive as sober socializing and daytime "daylife" experiences continue to gain traction. Rather than building the event around a handful of headline acts, ALIVE is designed around participation, with programming that includes live DJ sets, yoga, guided runs and walks, movement classes, storytelling, sound baths, breathwork, improv comedy, interactive art, communal dining, family programming, saun