News (1)
Maybe it’s finally time to get into TikTok?
Video-sharing app TikTok burst on to the scene last year and has started influencing everything from music to dance to comedy. If you’ve been nodding along recently, pretending to know what it is so you seem #downwiththekids, don’t worry. We’ve got your back. Welcome to TikTok 101… It’s an app, right?Yes! It started life over here as musical.ly, an app where kids would mime lyrics to their favourite songs. Chinese video-sharing site ByteDance bought it, merged it with their version, TikTok, and it’s now become one of the top ten most downloaded apps of the decade.Wait, lip-syncing’s that popular?It’s a thing! It’s more than that now, though. More recently, it’s been all about creating viral dance routines around catchy tunes, lots of comedy skits and kids generally wasting time at school or pranking their parents. You can put filters on the videos and create effects that really show how creative people out there can be.Sounds like it’s mostly for kids…Well, it’s certainly a younger demographic than most platforms, but it’s become an avenue for expression and creativity, regardless of age. Some of the most popular creators on the app aren’t even 16 yet and have nearly 40 million followers. And you thought people were popular on Instagram. Ask anyone under 18 about TikTok and they’ll whip out their phone with their favourite videos ready to go.So, why is it so popular?The kids with huge followings are creating dance routines that are going viral, and that’s sending songs flyi