Listening Tour #1 (Central: Balboa Park)

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Listening Tour #1 (Central: Balboa Park)
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Listening Tour #1 (Central: Balboa Park) says
You Talk. We Listen.
That's the concept behind SDO's new interactive Listening Tours, hosted by new General Director David Bennett.

"What is opera? What do you like about it or want to see different? Is opera too long or too expensive? What would you do to ensure the Company thrives in the future." asks David Bennett. "My goal is to make San Diego Opera an organization that serves the community. To do this, we are going to do something the Company has never done before: listen to you."

In partnership with Q2 Insights Market Research Firm and using smartphone technology, these Listening Tours will allow participants to respond to questions like the above in real-time and drive the conversation about the future of San Diego Opera. Learnings from this initiative will inform San Diego Opera's line-up, community outreach strategy, as well as marketing and communications in the near future and beyond. Free and open to the public, the Listening Tours take us to four different regions of San Diego County with wine and refreshments being served and opportunities to win opera tickets and other prizes the night of the event. Attendees may use a cellphone, tablet or laptop capable of internet access through a cellular network.(Don’t have a smart phone? Don’t worry – Paper surveys will be provided.)

Please Note: In order to better evaluate aggregated responses, participants will be sent a short, confidential questionnaire from our market research partner Q2 Insights to be completed before attending the event.

6:00-6:30 Wine & Cheese reception and welcome
7:00-8:00 Listening Tour interactive program
8:00-8:30 Post-Event Networking
8:00-9:00 Focus Group For Select Attendees*
*Focus Group attendees will be chosen by Q2 Insights and be contacted prior to the event.
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By: San Diego Opera