February Nace Meeting: Making Your Clients Swoon

It's February and wedding booking season has begun. The banns have been read, wedding plans are in motion and couples are seriously shopping. However, the choices at hand can be overwhelming. How much money to spend? Live band? DJ? Both? Horse drawn carriage, limousine or Chevy? Wedding cake or cupcakes? Chair covers? Candles? Flowers? Church wedding? Destination wedding? Lunar landing!?! "They're coming to take me away, ha-ha!" Arrrgh! Can we just elope!?! How does today's couple maneuver their way through a veritable sea of choices? What motivates the buying impulses of the modern couple in 2015? What points can be leveraged to close the sale? Our speaker, Lynne LaFond DeLuca, will examine how to uncover all of this and more. During this presentation – whether you are doing corporate events, weddings or bar mitzvahs – you will learn five critical ways to make your revenues soar! Fine tune your sales technique and closing protocol Be more effective in your communications Maximize the sales potential in trends for each event Be strategic in your creative partner relationships Create a team approach to selling You will walk away with ideas and techniques to take your revenues to a new level! Our Speaker: Lynne LaFond DeLuca: Lynne LaFond DeLuca earned her Bachelor’s Degree in Business Management from Cal State Long Beach and began her hospitality career in the hotel industry. She worked her way up through the ranks and eventually became the youngest General Manager of a hotel at that time in Beverly Hills, CA. She then moved into the Private Club Industry with ClubCorp, Inc. in 1992 as the Private Event Director at Braemar Country Club in Tarzana, CA. After several years, she was promoted into a regional role with the company, and held the positions of Vice President, Private Events and Vice President, Membership and Sales. Lynne joined Beverly Clark Enterprises in June, 2007 as the Sr. Vice President, Business Development and Education. Most recently, she has become the Director at The Association of Club Catering Professionals. She has written for industry publications including Boardroom and Catering magazines, publishes a monthly newsletter, and has trained people around the world in the art of catering industry sales and operations. She is a nationally recognized industry speaker and author and has an absolute passion for what she does and for helping the people that she works with in the hospitality industry to perform at their maximum level. In 2014, Lynne was honored to be named one of "The Most Influential Women in the Private Club Industry" by Boardroom Magazine. Our Venue: W Seattle Hotel W Seattle Hotel... Hip Downtown Seattle Hotel ... Stay Hip and contemporary with the right amount of edge, W Seattle is a high-rise hotel in downtown Seattle's culture core. Ease into downtown living as you relax in smart luxury in our stylish Seattle accommodation with views of the cityscape. From a bite in the bar to a multi-course dinner in our private dining room, you’ll find chef-inspired, trendsetting dining options using fresh, organic and local ingredients and innovative cocktails in TRACE, our flirty, urban restaurant and bar. Your every whim is our pleasure with our signature Whatever/Whenever® service making every moment spectacular, making W Seattle the city’s stylish haven of urban hospitality. Seattle Downtown Retreat ... Play Located on 4th and Seneca Street, our hip downtown Seattle hotel is in the heart of the financial, retail and entertainment districts. Come play at our Seattle hotel within blocks of Pike Place Market, Seattle Center, Seattle Waterfront, and Benaroya Symphony Hall. Discover Seattle's coolest shopping and dining steps away or embrace the urban vibe of the W Seattle. Menu Hors d'Oeuvres Wontons (Passed) Sushi Station (Three Varieties) Salad Cold Soba Noodles with Charsiu Pork, Radishes and Ponzu Sauce Entrée Crispy Chicken Breast with Achat Vegetables Lemongrass Rice and Thai Dipping Sauce ~ Or ~ Vegetarian Option: Chef's Choice Dessert Wedding Cake Provided by Tallant House Sponsors: ABC Party Rentals by Cort Creative Coverings Rachelle Erickson Photography Seattle Party Shots Sounds Unlimited Tallant House W Seattle Hotel