A recent newcomer on the block, with a converted penthouse setting placed right over a casino, George has become the default setting for Zurich's upmarket party people and local celebrity scene. The design follows the same dandy chic look of it's neighbour Helvetia. Black and white tiled floors are softened up by colourful chairs with a 1950's look, all set against some striking neon lighting. It's the kind of place you can start and end a night out in, thanks to it's on site restaurant, and small dancefloor area too. It's summer terrace has superb city views and is always packed. Music wise it's everything from live jazz piano to late night Ibiza style moods. Although it can sometimes feel like everyone is waiting for the party to start but it never quite happens, George is a safe bet for a big night out.
Bars in Zurich have seen some dramatic changes in recent years, particularly over in Zurich West. Once dominated by a classic bar and traditional pub scene, a flurry of openings has underlined Zurich's status as Switzerland’s most international city, at least when it comes to drinking. George and Razzia in stylish Seefeld could appeal to the high life denizens of London’s Mayfair area while the New York townhouse vibe of Hotel Rivington & Sons captures many thirty-something bar hoppers' aspirations for a perfect pre-party venue. The vibrancy of the bar scene has been fuelled by the local thirst for the after work “apero” - an aperitif around 5pm – which is now almost a daily obligation, especially among the banking set. It’s all part of Zurich’s love of la dolce vita, so join in and order a Hugo, Aperol Spritz or Lillet Vive to get your Zurich bar crawl under way.