Video of pro skier jumping off the edge of Matterhorn will make your palms sweaty

Zermatt’s Matterhorn Glacier Paradise network of mountain lifts connects the Valais resort with the highest cable car station in Europe (3,883 metres above sea level). During the 45-minute journey by gondola then cable car, which transports you across glacial crevasses, you can listen to commentary about the engineering work, as well as take photos of famous summits such as the Matterhorn and Weisshorn – there are 38 four-thousanders in the area.

The iconic image of Switzerland’s most famous mountain is to be cut from the packaging of the much-loved Toblerone chocolate bar, when the company moves some of its production to Slovakia later this year. ‘Swissness’ legislation introduced in 2017 means there are strict rules about how companies present products that aren’t made exclusively within the country, including imagery used on packaging. Moving part of its operation outside of Switzerland means that Toblerone can no longer angle its pleasingly triangular chocolate as Swiss, also partly due to the chocolate being milk-based, as these products need to be made entirely within the country to use distinctive Swiss imagery. It ends a 53-year-long spell of the Matterhorn gracing the packaging of a product that was first sold in Bern back in 1908. According to Mondelēz, Toblerone’s US-based owner, the replacement image will be a more generic Alpine scene. It seems that the Matterhorn’s time in the Toblerone spotlight has peaked.

It’s all in the name: Zurich burger restaurant Heidi & Tell is full of Swiss clichés, but not to embarrassing effect. Instead, there’s an edge to the Matterhorn illustration etched onto the wall and the slick wooden benches draped with fur throws. But if that sounds too twee for you, go instead for the burgers. A focus on quality over quantity means a limited menu made up of fresh vegetables, homemade bread, grilled Swiss meat and mountain cheese – all free from preservatives and flavour enhancers. It’s about as far from the greasy burger stereotype as you can get. Wash it all down with a beer from the restaurant’s vast selection. Reservations not possible.