Cassandre: The Graphism Revolution


Born Adolphe Jean-Marie Mouron, the man best known only as Cassandre (1901-1968) is often mentioned as the greatest poster artist of the 20th century. Inspired by the revolutionary modern art of the 1920s, particularly Cubism, Bauhaus and surrealism, he depicted the onset of the machine age with a keen eye and reinvented the genre of advertisement posters with now-iconic pieces illustrating the wonders of long-distance travel. Having later set up his own ad agency and tutored the likes of Raymond Savignac, Cassandre continued to work in the field even after World War II but eventually succumbed to depression, taking his own life at the age of 67. His vintage posters are now among the most sought-after and expensive pieces out there, so this retrospective makes for a rare opportunity to see Cassandre classics up close. Composed mainly of work collected by designer Ruki Matsumoto, founder of the Ba-Tsu fashion brand, 'The Graphism Revolution' should be fascinating for anyone interested in the history of media art.


1 person listening