Shopping & Style

Your comprehensive guide to the best Tokyo shops, style and fashion

The 100 best shops in Tokyo
Shopping

The 100 best shops in Tokyo

New openings, vintage stores, essential boutiques, underground favourites and much more

Gear up for an outdoorsy summer
Shopping

Gear up for an outdoorsy summer

Five Tokyo shops worth visiting for campers, hikers and climbers

The best Japanese cosmetics for summer
Shopping

The best Japanese cosmetics for summer

Our top picks to keep you fresh-faced throughout the sweaty Tokyo summer

The best eyewear shops in Tokyo
Shopping

The best eyewear shops in Tokyo

Look no further – we've got the best places in town for all your eyewear needs

The best antique and secondhand kimono shops in Tokyo
Shopping

The best antique and secondhand kimono shops in Tokyo

We guide you into the world of this traditional garment

Unmissable shopping and fashion events

Tokyo Nomi no Ichi Antique Market: Summer
Shopping

Tokyo Nomi no Ichi Antique Market: Summer

Held twice annually in western Tokyo, this massive flea market is now gearing up for its first edition on the city's east side. Also the first Tokyo Nomi no Ichi to be held in summer, it'll take place at the Oi Racecourse (aka Tokyo City Keiba) and will feature hundreds of sellers from all over the country. You can look forward to finding everything from furniture and old books to clothes and cameras, while the Tenugui-ichi is where to pick up a traditional handkerchief and the Nordic Market will be selling fabrics and fun knickknacks. Additional entertainment comes in the form of open-air cafés, live music and fun workshops.

Pikachu McFlurry Campaign
Shopping

Pikachu McFlurry Campaign

To coincide with the release of the latest Pokémon movie, Pokémon the Movie 20: I Choose You!, McDonald's franchises around the country have decided to release... a Pikachu-themed McFlurry. That's right: you can now get a chocolate-and-banana flavoured McFlurry (¥290) in an uber-kawaii cup plastered with Pikachu's face in different moods. The exact end date of the campaign hasn't been released yet (it might be early August), but trying to catch 'em all sooner rather than later is probably your best bet. 

Nogi Shrine Antique Flea Market
Shopping

Nogi Shrine Antique Flea Market

The popular crafts market at Nogizaka's Nogi Shrine was revived as the Antique Flea Market in 2014, with the relatively small-scale but always fun and interesting fair now taking place on the fourth Sunday of every month. Held on the shrine's sando road, the market features sellers of everything from secondhand clothing to furniture and cooking utensils, while tasty snacks are of course also available. Note that the event will be cancelled in case of rain.

Shoinjinja-dori Flea Market
Things to do

Shoinjinja-dori Flea Market

Held on the first Sunday of every month at Setagaya's homely Shoinjinja-dori shopping arcade, this market may be small but always features a nice range of sellers, dealing in everything from clothes and books to quirky decorative items and antique knickknacks. The clientele is tilted heavily towards families with small children, who also frequent the little cafés and food stalls lining the street. When visiting, make sure to check out Shoin Shrine, found at the north end of the arcade.  Note that the market will not be held in case of rain.

See all shopping and fashion events

The best shops by area

Shibuya
Shopping

Shibuya

From massive department stores to independent shops and boutiques, these are the places you need to hit up next time you're in Shibuya

Shinjuku
Shopping

Shinjuku

Satisfy your inner shopaholic amongst the hustle and bustle of Shinjuku

Harajuku and Omotesando
Shopping

Harajuku and Omotesando

From crazy kawaii to vintage digs, Harajuku and Omotesando can keep any shopper happily occupied for hours on end

Nakameguro and Daikanyama
Shopping

Nakameguro and Daikanyama

Get lost exploring the trendy cafés and hip shops lining the streets of Nakameguro and Daikanyama

Asakusa
Shopping

Asakusa

Shop through an exciting mix of old and new around the Asakusa area

Ginza
Shopping

Ginza

There's a great range of affordably priced shops amongst the high-end brands and glam of Ginza

Tokyo's best...

Hair salons
Health and beauty

Hair salons

Where to get a brand-new look (and a close shave)

¥100 shops
Shopping

¥100 shops

Here are the top variety stores for the cash-strapped Tokyoite (aren't we all)

Souvenirs
Shopping

Souvenirs

Our quick, fully updated guide to perfect Tokyo souvenir hunting

Markets
Shopping

Markets

Pick up a few choice bargains, hunt for prized antiques, and taste organic farmers’ produce at Tokyo’s top fairs

Speciality shopping districts
Shopping

Speciality shopping districts

Looking for sports gear, musical instruments, Japanese textiles or something equally specific?

Vintage stores
Shopping

Vintage stores

From cheap to chic: essential clothing shops from across the capital