Packaging Tohoku Products – Deliciously Delightful

Kicked off with the aim of helping producers in Tohoku sell their wares after 3.11, the 'Packaging Tohoku Products' project opened up a package design competition that's been massively popular over the past few years. In 2015, they looked for stylish exteriors for ten products ranging from rice to cooking oil, and received a whopping 702 designs to pick from. These have now been narrowed down to a more manageable 227, all of which can be viewed at Midtown's Design Hub in March and April. Make sure to also check out the 'Recovery Design Market' at the Midtown Atrium (B1F) on March 22 and 23, when you can pick up edibles decorated with winning designs from the 2014 contest.