News / City Life

Help children in need by posting a photo of yourself munching on onigiri

Onigiri | Time Out Tokyo

There's never a bad time to tuck into an onigiri and document yourself doing it, but now your munching and selfie-snapping can actually make a difference. For every photo you upload of yourself enjoying Japan's favourite on-the-go snack, the partner organisations behind the 'Change the World with Onigiri’ campaign will provide five school meals to children in need. Held in celebration of the United Nations World Food Day, the campaign is coordinated by Table for Two, a non-profit organisation dedicated to tackling hunger and obesity.

The instructions are simple: take a selfie while stuffing yourself with onigiri and upload the snap on the social media platform of your choice with the hashtag #OnigiriAction, or post it on the campaign website here by November 30. If you decide to go the latter route, your photo will be in contention for the Best Onigiri Contest 2016, with awards in six different categories based on criteria like creativity and location – last year’s winners were seen munching their onigiri atop Mont Blanc. You can post as many times as you want, so let your imagination run wild.  

Be sure to check out the fun, food-related events listed on the campaign website and see if you're one of the lucky winners after December 1. You can also donate to the cause by shopping around for food-related products featured on the website, including rice cookers, miso dispensers and a sushi workshop, with a portion of the proceeds going towards school meals.

Ever wondered why onigiri are triangular or embarrassed yourself trying to open one you bought from the konbini? Then click here.