Fundoshi Fair

value pressより/小滝

In addition to being the day when women absolutely must give men chocolate, February 14 is apparently also 'Fundoshi day'. This conveniently placed celebration of the traditional Japanese loincloth is the motivation for this pop-up shop at Shinjuku's Odakyu, where shelves will be stocked with more than 100 varieties of this thong-like undergarment, available for both men and women. Matching fundoshi for Valentine's? Worse ideas come to mind.


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