Now open at Miyashita Park is Gucci's experiential pop-up dedicated to the designer label's Love Parade collection. Another vision of creative director Alessandro Michele, Love Parade is inspired by ‘old Hollywood glamour’, with feathery gowns, satin suits and cowboy hats.
The event – which includes a Gucci café – spans three separate spaces within the Miyashita Park complex, where visitors can get an up close look at the outfits donned by Macaulay Culkin, Billie Eilish and Gwnyneth Paltrow at the launch of Gucci Love Parade last autumn.
The pop-up is free and will be available through to May 31, but you must make a reservation before visiting. Book via the Line app by adding Gucci as a friend, opening the chat screen and tapping on the Love Parade banner.