Masunaga 1905

Masunaga1905 has been producing highquality eyewear in Fukui prefecture for over a century. Known for its exceptional craftsmanship and attention to detail, the brand continues to innovate while maintaining its rich heritage. At its Shimokitazawa boutique, Masunaga embraces modern technology with a cutting edge, non-contact shopping experience – a unique and hygienic way to find your perfect pair of frames.

Here’s how it works: instead of physically trying on glasses, a specialised device equipped with nine cameras captures a 180-degree image of your face. It precisely measures the distance between your pupils and the height of your eyes to create a detailed 3D avatar. You can then virtually try on different frames, seeing how each style fits your unique features. You’ll never look at glasses shopping the same way again.