Yoox.com Pop-Up Shop

Italian fashion- and design-focused online store Yoox.com is putting up a physical shop in Harajuku for a handful of September days. Celebrating its 10th year in Japan, Yoox will be exhibiting the Fashion Luna Park project, a 'fashion amusement park' combining web-based and traditional shopping, and giving out discount coupons to 1,000 visitors on a first-come, first-served basis.