1. BMW
    Photo: BMW
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    Photo: BMW
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    Photo: BMW
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  • Things to do

Freude by BMW

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Time Out says

Experience the ultimate fusion of art and automotive engineering at BMW's latest pop-up gallery in the bustling Jingumae district. Created under the direction of Highsnobiety founder David Fischer, the exhibition explores the connection between urban luxury and the zeitgeist of Tokyo and the intriguing modern fusion of Japanese and Western-oriented cultures.

The first-floor gallery showcases BMW's evolution of the 'M' series, featuring the iconic 1970s M1 car alongside the shiny new BMW XM, making its debut in Japan. For the second-floor gallery space, BMW invited seven new-generation Japanese artists whose art evokes progressive energy. Among the creatives are Kengo Kito, Goro Kakei, Takeshi Higashijima and Tomoo Hirose.

While there, you can also grab a coffee at the pop-up café or browse exclusive merchandise by Luka Sabbat in collaboration with BMW.

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