Mie Terrace 3rd Anniversary Festival

Now celebrating three years of business in Nihonbashi, Mie prefecture's 'antenna shop' has seen quite an influx of shoppers since May, when the much-hyped G7 Summit took place in Ise-Shima. Buoyed by this newfound popularity, the store holds this week-long party featuring an appearance by the prefectural governor, free samples of Ise lobster (both on September 25) and sales of akafuku mochi, a renowned local delicacy. Sounds a lot tastier than all those stale promotion campaigns hyping the wonders of the 'summit city', no?