Londoners know Sushidog well. The grab and go sushi fushion brand has appeared all over the capital since it opened its first outpost seven years ago. Goody giveaways at locations in Westfield and the West End caused queues around the block, and there are now 11 Sushidogs in the capital.
Soon, however, it won’t just be Londoners getting to taste Sushidog’s fusion delights. In 2026, for the first time, the brand will open its first location outside the capital in Birmingham.
Brummies will know the shop’s future location well: it’ll be in legendary retail destination the Bullring, the UK’s oldest shopping centre and one of Time Out’s best things to do in Birmingham.
For those unfamiliar with the concept, Sushidog is grab and go sushi. The chain has three options: the titular Sushidog, which is essentially a burrito with the structural integrity of a sushi roll, a sushi bowl (rice, fish and fixings – the works), and a sushi salad (the sushi bowl with a base of greens).
SushiDog's co-founder Greg Ilsen said that the decision was made on account of the Bullring’s popularity and presence in the city:
‘Bullring’s right at the heart of the city, always lively, full of energy, and packed with people who love fresh, fun food – and Sushidog feels like a perfect fit.’
The Bullring Sushidog is due to open in January next year. The sushi-fusion chain’s London locations are at Baker Street, Bank, New Oxford St, Bishopsgate, London Bridge, Seven Dials, Soho, Strand, Warren St and Westfield White City, with the latest opening in October at Brent Cross Shopping Centre.
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