Back in May 2024, ‘naturally fast food’ chain Leon announced bold plans to challenge Pret’s legendary monthly subscription service with a rewards scheme of its own. The Roast Rewards programme offered up to five free coffees a day for £25 a month – which, at the time, was cheaper than Pret’s £30-a-month deal.
Last week, however, Roast Rewards subscribers received bad news: the programme is shutting down. Leon staff have apparently been struggling to keep up with the number of coffees being ordered through the subscription; by axing the scheme, the chain says it will instead focus on ‘quality, craft, and leadership’.
For £25 a month, Roast Rewards members could get up to five barista-made drinks per day, plus 20 percent off food. It was initially more affordable than Club Pret’s deal, before the latter chain reinvigorated its rewards programme – offering 50 percent off coffees for £5 a month.
In a statement about the end of Roast Rewards, Leon CEO and founder John Vincent said:
‘I want to bring LEON back to its original purpose and remove all the parts that don’t feel like LEON anymore. For me, that means getting back to serving food and coffee that’s good for you, good for our teams, and good for the planet.
‘We will return to the famous LEON welcome, the shorter waits, and the feeling that we have time for you. Ending Roast Rewards allows us to put our attention where it needs to be - which is putting quality back at the heart of the business and becoming pioneers on the high street again.’
Are you a Leon Roast Rewards member? Best make the most of it while you can. The programme will end automatically on December 31 2025.
Did you see that Pret has launched a meal deal?