If you’ve left your Christmas grocery shopping a little late this year, you’re going to want to double-check those price tags – or you might be in for a shock.
Pictures recently went viral on social media of a Christmas turkey on sale at Morrisons, costing a whopping £147 – more than a one-way flight from London to New York in January. The turkey weighed 7kg and was part of ‘The Best Organic Bronze Turkey’ range, serving eight to 12 people.
Users on Twitter have been commenting about the price. ‘It would be cheaper to buy an actual bronze Turkey,’ one wrote. ‘I saw one in Sainsbury’s for £72 quid yesterday and not this big, so I don’t think it’s made up at all,’ another said.
Broken Britain indeed. pic.twitter.com/zBHBaMYP1M
— No Context Brits (@NoContextBrits) December 21, 2022
The headline price for a fresh Christmas dinner turkey is predicted to be around 25 percent more expensive than it was a year ago, due to the cost of living crisis and ongoing wave of bird flu.
Time Out reached out to Morrisons for comment.
‘This turkey is the most premium organic product available in our offering and the price of £20 a kilo is in line with the market price,’ a Morrisons spokesperson said. ‘A similar sized turkey, Morrisons British large whole turkey, is available to buy for £4.99 per kg, costing around £31.44.’
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