This legendary Swiss bakery is opening its first British location this month

If you’ve ever spent a day in Bicester Village, you’ll know that trawling the outlet paradise for designer bargains is hungry work. But we come bearing good news for bargain hunters with a penchant for sweet treats. The Oxfordshire shopping haven is about to welcome the first UK outpost of Swiss patisserie Bear St. Bakery. 

The Zurich-based baker is best known for its cult cookies. Flavours like pistachio white chocolate and raspberry, roasted tahini chocolate chip, vegan triple chocolate and brown butter miso salted caramel, will all be coming to the Bicester Village outpost from March 17.

Sweet tooth still not satisfied? Well, seasonal options like strawberry cheesecake, oatmeal walnut chocolate chip and apple crumble-flavoured cookies are also on the docket. Plus, expect monthly limited-edition varieties available at the kiosk all day. As for the drinks, speciality coffee, hot chocolate and ceremonial-grade matcha have all made the menu, with the option of torched whipped marshmallow for a theatrical finish.

Founder Max Friedrich launched Bear St. Bakery in November 2024, turning his background in fine dining (he worked for big names like the Dorchester Collection, Zuma and Shangri-La) to the humble cookie. 

Bear St. Bakery’s UK plans don’t stop there, either, as a London flagship is also on the cards. The exact date and location are yet to be announced, but we can expect the smell of freshly-baked goods to be wafting through the city before the end of this year.

The Swiss cookie maker's new outpost isn't the only place to indulge your chocolate craving amid the many many luxury stores of Bicester. Fortnum & Mason debuted its first store outside of London in the shopping village in November, bringing ‘a taste of Piccadilly’ to Oxfordshire. 

Did you see that a brand-new £169 million shopping village is opening in the UK?

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